Search Everywhere Scorecard

How well is your firm set up to succeed in modern search?

Answer 10 questions about how easily people can find your firm. You’ll get a score out of 100, individual scores for each channel, and what I’d fix first.

  • Two minutes
  • No email required

Your score, out of 100

  • Google Search Visibility
  • Local Search Visibility
  • AI Search Visibility
Start the scorecard

What it looks at

  • Google Search VisibilityDo you show up when someone searches Google for your kind of case?
  • Local Search VisibilityHow does your firm look on the map, in reviews and in directories?
  • AI Search VisibilityDo AI tools recommend your firm, and can you tell when they do?

You don’t need a perfect score. What matters is finding the gaps costing you visibility and knowing what to fix first.

Start the scorecard

Search Everywhere Scorecard

Question 1 of 10Google search

Google Search Visibility

How visible is your firm for the searches most likely to lead to a case?

Google Search Visibility

How well does your website cover the services and questions potential clients search for?

Google Search Visibility

How do you compare with your main competitors in Google results?

Google Search Visibility

Setting the content aside, how good is the website itself?

Local Search Visibility

How often does your firm show up in Google’s map results?

Local Search Visibility

How does your review profile compare with local competitors?

Local Search Visibility

Do your listings on Avvo, Justia, Yelp and the state bar all show the same details?

AI Search Visibility

How often does ChatGPT or Gemini name your firm when asked for a lawyer in your area?

AI Search Visibility

Could an AI tool verify the claims that make your firm a strong choice?

AI Search Visibility

Can you tell when a new inquiry found you through ChatGPT or another AI tool?

Search Everywhere Scorecard

Where your firm stands in modern search

Overall score0/100

Each channel below also has its own score.

Google Search Visibility

0

What it means

What to do about it

    Local Search Visibility

    0

    What it means

    What to do about it

      AI Search Visibility

      0

      What it means

      What to do about it

        The first thing I’d do

        Lowest score

        That’s where I’d start the call. Bring your three scores and we’ll go through the rest in fifteen minutes.

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