Going beyond simply writing code
I’m an independent WordPress consultant in Santa Cruz, CA with over 10 years of experience developing custom WordPress themes and creating complete websites that have a measurable impact on conversions, operational efficiency, and revenue.
Value-Added Custom Theme Development
I try to add value throughout the development process by acting as a partner who can offer feedback and suggestions wherever possible. My core development offerings include:
- Custom WordPress themes
- Cost-saving admin tools
- WP REST API integration
- Hybrid mobile app backend dev
- Responsive, mobile-first approach
- Javascript and interactive UX
- 3rd-party API integrations
- Detail-oriented design implementation
WordPress Plugin Ecosystems
Using carefully vetted and reliable plugin ecosystems is a cost-effective to add powerful functionality, especially when integrated into a custom theme using development best practices. I recommend and specialize in custom implementations of:
- MemberPress
- LearnDash
- WooCommerce
- Easy Digital Downloads
- The Events Calendar
- ACF Pro
Digital Strategy
As a developer with a background in design and marketing, I can help identify marketing strategies, custom integrations and other approaches that can save costs and increase revenue.
- Marketing automation
- Hubspot, ActiveCampaign, Convertkit integration
- Selecting a plugin stack
- Scoping + Road-mapping
- Website audits and strategy
- Administrative efficiency
