Bay Area Freelance WordPress Developer

Hi,I'm David. I develop custom WordPress themes for agencies and in-house design teams. Here's how I approach custom theme development.

Going beyond simply writing code

I’m an independent WordPress consultant in Santa Cruz, CA with over 10 years of experience developing custom WordPress themes and creating complete websites that have a measurable impact on conversions, operational efficiency, and revenue.

Value-Added Custom Theme Development

I try to add value throughout the development process by acting as a partner who can offer feedback and suggestions wherever possible. My core development offerings include:

  • Custom WordPress themes
  • Cost-saving admin tools
  • WP REST API integration
  • Hybrid mobile app backend dev
  • Responsive, mobile-first approach
  • Javascript and interactive UX
  • 3rd-party API integrations
  • Detail-oriented design implementation
WordPress Plugin Ecosystems

Using carefully vetted and reliable plugin ecosystems is a cost-effective to add powerful functionality, especially when integrated into a custom theme using development best practices. I recommend and specialize in custom implementations of:

  • MemberPress
  • LearnDash
  • WooCommerce
  • Easy Digital Downloads
  • The Events Calendar
  • ACF Pro
Digital Strategy

As a developer with a background in design and marketing, I can help identify marketing strategies, custom integrations and other approaches that can save costs and increase revenue.

  • Marketing automation
  • Hubspot, ActiveCampaign, Convertkit integration
  • Selecting a plugin stack
  • Scoping + Road-mapping
  • Website audits and strategy
  • Administrative efficiency